Entrepreneur Role Models and High School Entrepreneurship Career Choice: Results of a Field Experiment

Monica L. Godsey, Terrence C. Sebora


An introduction to entrepreneurship as a desirable and feasible career is likely important as an appropriate starting point for entrepreneurship education in high schools. This study sought to determine the impact of incorporating venture founder role models and/or “narratives of successful entrepreneurs”, on the entrepreneurship career intentions of high-school students. Results from a field experiment of eighty-four high school students indicated that both entrepreneurship career desirability and feasibility associated positively with entrepreneurial intentions. While types of exposure to entrepreneurial successes varied in their strength of association with entrepreneurial career desirability and feasibility, role model exposure, alone or in combination, did not associate with entrepreneurial career desirability and feasibility.

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