ANYLINE: A GROWING SMALL BUSINESS IN AUSTRIA

Laird R. Smith, Laura Guerrero

Abstract


In this teaching case, students will learn about a small IT business in Austria. Students will analyze its current situation using SWOT analysis and will consider its growth opportunities. The case begins with Kinigadner and his partner Albertini noting that their firm Anyline had grown and changed over time. Kinigadner wondered where the company was headed. Anyline was a Vienna-based startup company that was an app developer of optical character recognition (OCR) software that taught smart-phones how to read. The company first began under a different name, as a partnership effort of two student engineers, Lukas Kinigadner and Daniel Albertini. With time, almost everything had changed. There had been changes in the product type, in the number of personnel, in the extent to which the company had a more formal structure, in its approach to sales, and many others. What changes should Kinigadner plan for at this time?


Keywords


small business; information technology; Europe; growth strategy

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