PERSONAL CHARACTERISTICS OF SUCCESSFUL WOMEN ENTREPRENEURS IN MEXICO: A CONCEPTUAL EXPLORATORY STUDY

Judith Banda

Abstract


While there has been research to determine personal characteristics of successful women entrepreneurs in developed countries, there is less research in developing countries, including Mexico. This is an exploratory study to develop a conceptual model based on the literature of the personal characteristics of successful women entrepreneurs. The model includes three success variables: balance, resilience, and determination. 


Keywords


succesful, women entrepreneur, personal characteristics

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