The B&B sector in Nova Scotia: Some preliminary evidence from Tripadvisor reviews

Paulette Cormier-MacBurnie, Peter Mombourquette, Gary Sneddon, Jeffrey Young

Abstract


The following paper examines small accommodations firms, specifically 190 B&B operations in Nova Scotia, Canada in terms of recent online reviews on Tripadvisor. In particular the paper initially provides an overview of the bed-and-breakfast (B&B) sector in terms of select characteristics. It then examines Tripadvisor reviewers’ ratings in terms of Tripadvisor’s six sub elements, overall star ratings provided by Tripadvisor itself, and B&B participation in a provincial-government tourism program and a national star-rating system for accommodations. The extent to which B&B owners/managers respond differentially to poor and terrible reviews relative to very good and excellent reviews is also considered. Relationships between B&B prices and Tripadvisor reviewer overall ratings, Tripadvisor star ratings, the reviewers’ rating of the six attributes, and tendency of owners/managers to respond to Tripadvisor are also examined. Lastly, implications of the findings for the B&B sector are discussed along with limitations to this study and directions for future research.


Keywords


Online reviews; Bed-and-breakfast sector; lodging; tourism

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