Strategic Planning and Field Based Consulting

David Lynn Hoffman, David Bechtold, Ann Murphy, Johannes Snyman

Abstract


Critics of strategic management education argue that it has become too theoretical and does not adequately prepare students for the uncertain environments they will face in the future (Godfrey, Illes & Berry, 2005). This article reviews the history of strategic planning, the history of the Small Business Institute® (SBI)’s field based experiential classes, its advantages, and addresses the current concern of assurance of learning- that some SBI outcomes cannot be measured. It concludes with an explanation of one school’s three different pedagogical approaches to teaching strategy via the field based approach and argues that all three, although different, meet the primary components of knowledge acquisition and retention as proposed by O’Dwyer, Birthistle, Hynes, and Costin (2009).

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