What is Crowdfunding? Bringing the Power of Kickstarter to Your Entrepreneurship Research and Teaching Activities

Troy A. Voelker, Robert McGlashan


Crowdfunding has emerged as a unique method for small and nascent businesses to avoid some of the pitfalls associated with capital acquisition. Kickstarter has emerged as a leading platform of crowdfunding, providing over $688 million in capital for nearly 50,000 projects. This paper explores the crowdfunding phenomenon using Kickstarter as a foundation. We identify the promise of Kickstarter for prospective entrepreneurs, small business owners, researchers, and educators. We also suggest an approach for integrating Kickstarter into Entrepreneurship courses.

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