Creative Individuals and Entrepreneurship: Is There an Inherent Attraction?

John H. Batchelor, Gerald F. Burch


In this study, we argue that entrepreneurship is a fruitful pursuit for creative individuals. Using a sample of 152 undergraduate students, we investigated to see if individual creativity predicts one’s intentions to enter into the field of entrepreneurship. Specifically, we looked at one’s ability to think divergently (the generation and elaboration upon ideas) and creative personality in our conceptualization of what it means to be “creative.” Our findings show that divergent thinking was able to predict entrepreneurial intentions alone and that creative personality was best used to increment what is explained by divergent thinking. These findings are discussed along with implications for practitioners and academics.

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