Teaching a Craft Enhancing Entrepreneurship Pedagogy

Rebecca J. White, Giles T. Hertz, Rodney D'Souza


As the number and types of entrepreneurship education programs have grown, the discipline’s pedagogy and learning models have increased correspondingly. However, there is little analysis as to the effectiveness of these learning tools. For example, there are many resources and techniques that aid with preparation of a business plan; however, the value of most of them has not been tested. Building upon situated learning theory, we examine the effectiveness of using a business plan evaluation model that was built upon data collected from investors and academic research. Based upon an exercise using 150 graduate and undergraduate students, we tested and offer a model for teaching the craft of business plan writing and analysis.

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